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Within less than twenty days, millions of employees around the world had no choice but to change offices for remote working. The software that enables it has become a key tool in the lives of many companies.

Raffles and contests are some of the most popular marketing tools. Virtually everyone organizes them, regardless of the business category. Some run for many months, have several editions, and the value of prizes goes up to millions of zlotys.

If you are thinking about implementing a communication automation system and hoping that a chatbot, as its visible ending, will by attract the attention of your products or services’ end-users, you are wrong.

It’d been on our minds for some time to test a different way of communicating in a chatbot. A chatbot with buttons seemed like the perfect venue for a story, where users would make specific choices and answer questions leading them to winning a prize.

Whenever we release a chatbot, we get our hearts pounding, because we want it to perform as best as possible. We want it to meet the client’s objectives and respond to the recipients’ needs. When it comes to the former, we focus on the development phase, engaging our clients and educating them on the solution’s potential.

No question is wrong, especially in the case of chatbots, which became part of marketing tools family only two years ago. The web is flooded with various myths about them. The more doubts we get rid of at the very start, the easier it will be to understand how this solution works.