Messenger marketing

Do you often look for up-to-date statistics on web users, social media, communication automation, instant messaging, chatbots or voicebots? At KODA Bots, we rely on third-party meaningful sources to support our own business data that we share once a month.

Raffles and contests are some of the most popular marketing tools. Virtually everyone organizes them, regardless of the business category. Some run for many months, have several editions, and the value of prizes goes up to millions of zlotys.

It’d been on our minds for some time to test a different way of communicating in a chatbot. A chatbot with buttons seemed like the perfect venue for a story, where users would make specific choices and answer questions leading them to winning a prize.

Chatbots and voicebots successfully improve the effectiveness of customer service or marketing campaigns as well as support sales. They are available on websites, internal communication platforms for employees (such as Microsoft Teams, Slack or simply Intranet), Facebook Messenger, hotlines, and other communicators involving interaction with recipients.