Bytes of knowledge

Artificial intelligence is entering our daily lives more and more boldly, finding applications in various fields, including marketing. Since the advent of ChatGPT in Poland, companies have been trying to use its potential to facilitate daily work and improve communication with users.

Contests and Lotteries are among the most popular marketing tools. Regardless of the business category, they are organized by practically everyone. Some last many months, have several editions, and the value of prizes reaches millions of zlotys.

To understand how chatbots recognize user intent and tailor appropriate responses to it, there are three main categories of natural language processing algorithms: linguistic models, machine learning (ML) and large language models (LLM).

In recent years, employers have been facing increasing challenges that complicate the effective management of recruitment processes and daily communication with employees. Can conversational artificial intelligence help deal with such challenges?

The time has come to communicate this: KODA Bots has transformed into KODA, with an emphasis on technological excellence and the development of advanced artificial intelligence algorithms. The new strategy aims to make KODA solutions the market standard.

Instagram is a powerful social media, which both inspires and engages, but is also becoming a viable sales platform. Among over billion of its users monthly, as many as 71 percent are young people under 35 years.